User experience is becoming common part of every company. Why? simply because customer who understands the product is a happy customer and will more likely help you to sell the product. I'm here to help you with better presentation of your digital product, so the customers will gladly come back again and maybe will give you some positive review as a bonus.
One of the best explanations might be the concept of balance between three main pillars of any organisation or company. Those three pillars are (descending in importance): User needs, Business goals, Visual Design. User experience is something in between of those fields of interests.
UX designer must be aware the whole time. Disbalance brings frustrated users, unprofitable business and disharmonic user interface.
There is nothing more frustrating than not to be prepared for the storm. Here I designed very simple weather app for daily use.
"There there," said Piglet. "I’ll bring you tea and honey until you do.”